OptIn Today

THERE WAS NO NEED TO GET CAUGHT NAKED ONLINE SAYS CELLTRUST

CellTrust Corporation Provides Secure Mobile Technologies to Reduce Consumers’ Cell Phone Exposure to Fraudulent Activities

Celebrities Ashton Kutcher and Demi Moore are in the news this week due to Ashton leaving his cell phone in a taxicab earlier this year. Little did Ashton know that he could have prevented the costly embarrassment of Demi’s exposure online by simply wiping the pictures from his cell phone the minute he realized it was lost last April. Read the rest of this entry »

“Avoid a pile-up with your cell phone”

Welcome to the first edition of CellTrust’s new blog: OPTiN — your on-line source for what’s hot in mobile security, intelligent mobile marketing and advanced mobile messaging. We encourage you to OPTiN and learn more about how mobile marketing and messaging are transforming the mobile-wireless world – and let us know what’s on your mind.
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Mobilizing Your Debit Card in Washington State

Washington State Employees Credit Union Pioneers Mobility in Banking

Washington State Employees Credit Union (www.WSECU.org) is a not-for-profit financial cooperative offering its members unparalleled products and services to meet all levels of financial needs. WSECU ranks among the top 100 credit unions in the United States, has over 140 thousand members throughout Washington State, and claims $1.1 billion in assets.
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University Life: The SMS Cloud and Mobile Emergency Alerting

Responding to the Virginia Tech tragedy, many universities are actively looking to implement a campus-wide ‘emergency notification’ system. OPTiN recently spoke with Brian Buckler, Director of Network & Telecommunications Services, in the department of Network & Academic Computing Services at the University of California, Irvine, about evaluating mobile emergency alerting solutions.
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ALA Counts on Mobile Messaging for Emergencies

Twice a year over 15,000 people come together to attend ALA Conferences; Mobile Messaging™ technology from CellTrust takes care of health and safety alerts.

As the name implies, the American Library Association (ALA) is all about libraries and information. The ALA is the oldest and largest library association in the world, with more than 65,000 members. Promoting high quality library and information services and public access to information, the ALA offers professional services and publications — and organizes bi-annual conferences that bring together 15,000-20,000 attendees at various venues across the U.S.A.
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Battle Global Warming with your Mobile Phone

We all contribute to the global warming problem. But CellTrust’s FlightAssist subscribers now have an effective way to become part of the solution. Using carbon reduction and offsetting options from Carbonfund.org makes it possible for every traveler – with just a mobile phone – to “clean up” their itinerary.

“Doing something about climate change means reducing the carbon dioxide emissions every one of us generates every day – when we drive our cars, heat or cool our houses, watch TV, or take an airplane,” states Steve Offutt, COO at Carbonfund.org. “After you have taken responsibility and reduced your emissions as much as you can, one of the best actions to take as a next step is to reduce carbon dioxide emissions equal to your carbon emissions – with carbon offsetting.”
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U2 is Just the Beginning

How does a radio station create some noise around a sold-out U2 concert – and attract advertisers? It calls CellTrust.

We got a call from Clear Channel Radio in Charlotte, NC about running a contest to raffle off free tickets for a sold-out December concert with Bono and his band, U2. The idea was simple: create some excitement around the concert and attract as many listeners as possible; ultimately, this would help the radio station sell more advertising time too.
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Mobile Marketing Association publishes EMEA mobile advertising guidelines

Regional EMEA-wide guidelines outline formats and best practices for Mobile Web (banner) advertising


LONDON, UK: September 25, 2007 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.

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