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	<title>OptIn Today</title>
	<link>http://www.optintoday.com</link>
	<description>for lively mobile discussion</description>
	<pubDate>Fri, 16 Nov 2007 00:24:30 +0000</pubDate>
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		<title>THERE WAS NO NEED TO GET CAUGHT NAKED ONLINE SAYS CELLTRUST</title>
		<link>http://www.optintoday.com/?p=42</link>
		<comments>http://www.optintoday.com/?p=42#comments</comments>
		<pubDate>Fri, 12 Oct 2007 18:31:27 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
		
		<category><![CDATA[Mobile Ideas]]></category>

		<category><![CDATA[Mobile Responsibility]]></category>

		<category><![CDATA[Mobile People]]></category>

		<category><![CDATA[Mobile Applications]]></category>

		<category><![CDATA[Mobile Gateways]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Mobile Security]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=42</guid>
		<description><![CDATA[
http://www.youtube.com/watch?v=LrG6SRbAKHg

CellTrust Corporation Provides Secure Mobile Technologies to Reduce  Consumers’ Cell Phone Exposure to Fraudulent Activities  
Celebrities Ashton Kutcher and Demi Moore are in the news this week due to Ashton leaving his cell phone in a taxicab earlier this year. Little did Ashton know that he could have prevented the costly embarrassment of [...]]]></description>
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		<item>
		<title>“Avoid a pile-up with your cell phone&#8221;</title>
		<link>http://www.optintoday.com/?p=19</link>
		<comments>http://www.optintoday.com/?p=19#comments</comments>
		<pubDate>Fri, 14 Sep 2007 20:43:06 +0000</pubDate>
		<dc:creator>MVP</dc:creator>
		
		<category><![CDATA[Mobile Security]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=19</guid>
		<description><![CDATA[

http://www.youtube.com/watch?v=HQBUCB_ikYo

Welcome to the first edition of CellTrust’s new blog: OPTiN — your on-line source for what’s hot in mobile security, intelligent mobile marketing and advanced mobile messaging. We encourage you to OPTiN and learn more about how mobile marketing and messaging are transforming the mobile-wireless world – and let us know what’s on your mind.
]]></description>
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		<title>Mobilizing Your Debit Card in Washington State</title>
		<link>http://www.optintoday.com/?p=25</link>
		<comments>http://www.optintoday.com/?p=25#comments</comments>
		<pubDate>Thu, 13 Sep 2007 19:15:44 +0000</pubDate>
		<dc:creator>PK</dc:creator>
		
		<category><![CDATA[Mobile Applications]]></category>

		<category><![CDATA[Mobile Security]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=25</guid>
		<description><![CDATA[
Washington State Employees Credit Union Pioneers Mobility in Banking
Washington State Employees Credit Union (www.WSECU.org) is a not-for-profit financial cooperative offering its members unparalleled products and services to meet all levels of financial needs. WSECU ranks among the top 100 credit unions in the United States, has over 140 thousand members throughout Washington State, and claims [...]]]></description>
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		<title>University Life: The SMS Cloud and Mobile Emergency Alerting</title>
		<link>http://www.optintoday.com/?p=24</link>
		<comments>http://www.optintoday.com/?p=24#comments</comments>
		<pubDate>Wed, 12 Sep 2007 19:14:33 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
		
		<category><![CDATA[Mobile Gateways]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=24</guid>
		<description><![CDATA[
Responding to the Virginia Tech tragedy, many universities are actively looking to implement a campus-wide ‘emergency notification’ system.  OPTiN recently spoke with Brian Buckler, Director of Network &#38; Telecommunications Services, in the department of Network &#38; Academic Computing Services at the University of California, Irvine, about evaluating mobile emergency alerting solutions.
]]></description>
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		<item>
		<title>ALA Counts on Mobile Messaging for Emergencies</title>
		<link>http://www.optintoday.com/?p=22</link>
		<comments>http://www.optintoday.com/?p=22#comments</comments>
		<pubDate>Tue, 11 Sep 2007 19:10:13 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
		
		<category><![CDATA[Mobile Security]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=22</guid>
		<description><![CDATA[
Twice a year over 15,000 people come together to attend ALA Conferences; Mobile Messaging™ technology from CellTrust takes care of health and safety alerts.
As the name implies, the American Library Association (ALA) is all about libraries and information.  The ALA is the oldest and largest library association in the world, with more than 65,000 [...]]]></description>
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		<item>
		<title>Battle Global Warming with your Mobile Phone</title>
		<link>http://www.optintoday.com/?p=12</link>
		<comments>http://www.optintoday.com/?p=12#comments</comments>
		<pubDate>Mon, 10 Sep 2007 19:23:44 +0000</pubDate>
		<dc:creator>mobilemara</dc:creator>
		
		<category><![CDATA[Mobile Responsibility]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=12</guid>
		<description><![CDATA[How does carbon offsetting work?

Carbon offsetting is the act of reducing an equal amount of carbon somewhere else to counterbalance the carbon emissions from your energy-using activities.  Carbonfund.org has developed a comprehensive system to calculate the amount of CO2 that is produced and what it would cost to “offset” that level of emission.  For example, taking a flight from New York to Los Angeles generates almost a ton of CO2.  Carbonfund.org calculates that it costs $4.92 to offset emitting that much carbon into the environment.  This money is directed toward investments in alternative energy production and other carbon dioxide reduction projects by Carbonfund.org.

“The goal is to help drive the price of clean technology – like wind energy – to below dirty technology – like coal – and hasten the switch to a clean energy future,” explains Steve Offutt. ]]></description>
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		<item>
		<title>U2 is Just the Beginning</title>
		<link>http://www.optintoday.com/?p=29</link>
		<comments>http://www.optintoday.com/?p=29#comments</comments>
		<pubDate>Sun, 09 Sep 2007 19:55:49 +0000</pubDate>
		<dc:creator>moderator</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=29</guid>
		<description><![CDATA[How does a radio station create some noise around a sold-out U2 concert – and attract advertisers?  It calls CellTrust.


We got a call from Clear Channel Radio in Charlotte, NC about running a contest to raffle off free tickets for a sold-out December concert with Bono and his band, U2.  The idea was [...]]]></description>
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		<item>
		<title>Mobile Marketing Association publishes EMEA mobile advertising guidelines</title>
		<link>http://www.optintoday.com/?p=39</link>
		<comments>http://www.optintoday.com/?p=39#comments</comments>
		<pubDate>Sat, 01 Sep 2007 21:21:42 +0000</pubDate>
		<dc:creator>thoughtful</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.optintoday.com/?p=39</guid>
		<description><![CDATA[Regional EMEA-wide guidelines outline formats and best practices for Mobile Web (banner) advertising


LONDON, UK: September 25, 2007 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. [...]]]></description>
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