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Archive for September, 2007

“Avoid a pile-up with your cell phone”

Friday, September 14th, 2007 Posted in Mobile Security | 4 Comments »

[youtube]http://www.youtube.com/watch?v=HQBUCB_ikYo[/youtube] Welcome to the first edition of CellTrust’s new blog: OPTiN — your on-line source for what’s hot in mobile security, intelligent mobile marketing and advanced mobile messaging. We encourage you to OPTiN and learn more about how mobile marketing and ...

Mobilizing Your Debit Card in Washington State

Thursday, September 13th, 2007 Posted in Mobile Applications, Mobile Security | 2 Comments »

Washington State Employees Credit Union Pioneers Mobility in Banking Washington State Employees Credit Union (www.WSECU.org) is a not-for-profit financial cooperative offering its members unparalleled products and services to meet all levels of financial needs. WSECU ranks among the top 100 credit ...

University Life: The SMS Cloud and Mobile Emergency Alerting

Wednesday, September 12th, 2007 Posted in Mobile Gateways | 2 Comments »

Responding to the Virginia Tech tragedy, many universities are actively looking to implement a campus-wide ‘emergency notification’ system. OPTiN recently spoke with Brian Buckler, Director of Network & Telecommunications Services, in the department of Network & Academic Computing Services ...

ALA Counts on Mobile Messaging for Emergencies

Tuesday, September 11th, 2007 Posted in Mobile Security | No Comments »

Twice a year over 15,000 people come together to attend ALA Conferences; Mobile Messaging™ technology from CellTrust takes care of health and safety alerts. As the name implies, the American Library Association (ALA) is all about libraries and information. The ...

Battle Global Warming with your Mobile Phone

Monday, September 10th, 2007 Posted in Mobile Responsibility | 2 Comments »

We all contribute to the global warming problem. But CellTrust’s FlightAssist subscribers now have an effective way to become part of the solution. Using carbon reduction and offsetting options from Carbonfund.org makes it possible for every traveler ...

U2 is Just the Beginning

Sunday, September 9th, 2007 Posted in Mobile Marketing | No Comments »

How does a radio station create some noise around a sold-out U2 concert – and attract advertisers? It calls CellTrust. We got a call from Clear Channel Radio in Charlotte, NC about running a contest to raffle off free tickets ...

Mobile Marketing Association publishes EMEA mobile advertising guidelines

Saturday, September 1st, 2007 Posted in Mobile Marketing | 1 Comment »

Regional EMEA-wide guidelines outline formats and best practices for Mobile Web (banner) advertising LONDON, UK: September 25, 2007 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 450 companies across the mobile marketing ecosystem, today announced the release of ...